Let me give you an example…

Let’s say you need to buy new soccer cleats and decided to look for an Adidas brand . You want, of course, the good quality shoes but don’t have $200 to spend on the top of the line cleats like Predator Pulse or F50. You decide to search the Internet and find 100’s on-line soccer stores. After entering the right page, and searching for Adidas soccer cleats, you get overwhelming results.

The display shows you tons of Adidas soccer cleats. All you can see is several different styles and models of shoes with awfully long names…
“Adidas Predator Pulse 2 TRX FG”, “Adidas F50+ X-TRX” SG, “Adidas Aveiro TRX HG” etc…etc…

But the worst part of all? Huge range of prices between them and within the same models (names) as well.

Now…You can’t make a right selection based on image (picture, name) and price. Well, from the name you actually can find out what surface particular Adidas soccer cleats are for:

But you still need more than that. Right?
Most of all:
1. What kinds of material the shoes are made of (outsole, insole and upper part) and
2. What kind of features they have (if any)

You have to know these characteristics of soccer shoes to compare your choices.
You can’t compare apples to oranges.

And that’s where it gets frustrating.
You have to click on almost every Adidas soccer cleats' description link. Then, either remember or take notes, so you can compare…apples to apples.
It takes time. A lot of time. You get frustrated and end up buying... wrong Adidas soccer cleats.

Wow! That was a long example…I hope you didn’t get bored.

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